JOB DESCRIPTION:
Desirable qualifications:
* Graduate in Science / Pharmacy. * MBA/PGDBA in Sales and Marketing
Experience (minimum)
* Pharmaceutical product Management experience of 2 years (preferably in MNC) as brand manager * Additional exposure of sales preferred * Exposure to managing Key Accounts / dealing with Key Opinion Leaders
Critical attributes / qualities
* Strategic thinking * Analytical skills * Learning attitude * Functional & Technical Knowledge on therapy areas owned and other therapies in the division. * Excellent Communication Skills. * Cross functional co-ordination. * Demonstrates creativity, innovation and drive for results. * Ability to influence, lead and develop team. * Problem solving and decision making skills * Time management and multi tasking skills * Planning and organizing skills for short term and long term.
Brief Job Description
* Achieve top-line, market share and bottom-line targets for the brands assigned * Analyze market conditions and forecast sales and market share. * Independently handle brand management responsibility for allocated brands. * Monitor ROI on brand strategies. * Monitor competitor activities. * Undertake feasibility analysis/ market research for new opportunities. * Conduct research to analyze customer behavior and design strategies accordingly. * Evaluate opportunities to increase PC for the brands. * Develop and implement marketing strategies for brands owned to achieve desired goals. * Effectively sell the strategies to internal customers and ensure effective implementation of designed strategies * Ensure quality and timely delivery of inputs to field force. * Maintain advertising budgets within targets. * Undertake fieldwork to capture insights. * Effective coordination with other functional areas within organization e.g. Medical, Training, Promo team, Supply Chain, Finance etc. * Conduct CSM and other sales meetings.
Reporting Authority
Marketing Manager
The base pay for this position is
N/A
In specific locations, the pay range may vary from the range posted.
JOB FAMILY:
Product Management
DIVISION:
EPD Established Pharma
LOCATION:
India > Mumbai : BKC Building
ADDITIONAL LOCATIONS:
WORK SHIFT:
Standard
TRAVEL:
Yes, 25 % of the Time
MEDICAL SURVEILLANCE:
Not Applicable
SIGNIFICANT WORK ACTIVITIES:
Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day)