JOB DESCRIPTION:
The Marketing Technology, AI and CX Manager will lead the development and optimization of the marketing technology ecosystem to enable personalized, data-driven consumer experiences across paid, owned and earned channels. The role bridges Media, CX, CRM, analytics, AI and digital capabilities to drive growth and customer engagement.
Key Responsibilities
MarTech Strategy & Platform Management
* Develop and execute the MarTech roadmap aligned with media, CRM and CX objectives. * Evaluate and implement emerging marketing technologies, AI solutions, and automation tools. * Partner with IT, Data, and Product teams to ensure platform integration and scalability.
AI Planning & Insights
* Leverage AI to automate reporting, analysis, and opportunity identification. * Build automated dashboards and real-time insight generation frameworks. * Drive predictive analytics and next-best action recommendations.
Customer Data & Audience Management
* Support CDP, CRM and audience management capabilities. * Enable audience segmentation and personalization at scale.
Campaign Automation & Journey Orchestration
* Design and optimize omnichannel customer journeys. * Drive lifecycle marketing programs across email, push, SMS, WhatsApp, web and app channels.
Digital Ad Intelligence & Competitive Benchmarking
* Monitor competitor activity across search, social, programmatic and video channels. * Develop benchmarking frameworks for share of voice, digital presence and campaign effectiveness. * Translate intelligence into actionable media and CX recommendations.
Media, Personalization & Activation
* Enable audience-first media activation through advanced data and technology capabilities. * Drive omnichannel personalization by connecting media, CRM and CX activations.
GEO (Generative Engine Optimization) / AI-SEO
* Develop strategies to improve brand visibility across AI-powered search and answer engines. * Drive optimization for ChatGPT, Copilot, Gemini, Perplexity and other AI search experiences. * Identify opportunities to drive incremental traffic and engagement through GEO initiatives.
Measurement, Governance & Compliance
* Develop KPI frameworks and performance dashboards. * Ensure data privacy compliance, governance and vendor management.
Measurement, Governance & Compliance
* Develop KPI frameworks and performance dashboards. * Ensure data privacy compliance, governance and vendor management.
Preferred Qualifications.
* 6–10 years of experience in MarTech, CRM, Digital Marketing, CX or Analytics. * Experience with Salesforce Marketing Cloud, Adobe Experience Platform, GA4 and similar platforms. * Knowledge of AI-powered marketing tools, GEO/AI-SEO, competitive intelligence platforms and predictive analytics.
KEY COMPETENCIES
* Customer-centric mindset * Strategic thinking * Marketing technology expertise * AI and data-driven decision making * Cross-functional collaboration * Stakeholder management
SUCCESS MEASURES
* Increased automation of reporting and insight generation * Improved customer engagement and journey performance * Incremental traffic from AI-powered search ecosystems * Enhanced competitive intelligence and media ROI * Successful adoption of AI-enabled marketing capabilities
The base pay for this position is
N/A
In specific locations, the pay range may vary from the range posted.
JOB FAMILY:
Product Management
DIVISION:
ANI International Nutrition
LOCATION:
India > Mumbai : BKC Building
ADDITIONAL LOCATIONS:
WORK SHIFT:
Standard
TRAVEL:
Yes, 20 % of the Time
MEDICAL SURVEILLANCE:
Not Applicable
SIGNIFICANT WORK ACTIVITIES:
Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day)