Job Description:
Job Description – Senior Research Manager – Mixed Methods
Experience: 10-12 Years in consumer research / insights
Location: Bangalore work from office, work from client office, hybrid
Key Skills and Responsibilities (non-technical):
* Understanding and sharing user perspectives to interpret both qualitative narratives and quantitative behaviors. * Drawing out nuanced insights during interviews, focus groups and while interpreting survey feedback. * Synthesizing large datasets and complex qualitative inputs into clear, actionable insights. * Challenging assumptions, validating findings, and ensuring methodological rigor across mixed methods. * Building capability in mixed methods approaches within the team. * Connecting research outcomes to client objectives, market realities, and strategic decision‑making. * Building trust with clients, internal stakeholders and cross‑functional teams. * Partnering effectively with analysts, designers, product managers, and other researchers. * Maintaining clear communication during project briefings, updates, and post‑study discussions. * Making insights accessible and persuasive through clear narratives and visuals. * Proactively addressing issues to ensure smooth project closure. * Driving alignment on research strategies and recommendations. * Sharing ideas, fostering collaboration, and encouraging innovation in research practices.
Key Skills and Responsibilities – Technical:
* Experienced market research professional with 10-12 years of experience in qualitative and quantitative research fields across multiple categories and geographies. * Skills to analyze and synthesize both qualitative and quantitative data, turning complex research into clear, strategic recommendations * Ability to strategically decode consumer needs, synthesizing complex ideas and communicating the same through the art of storytelling. * Competence in stakeholder management and fostering collaboration across functions to arrive at actionable solutions in time bound projects. * Leading primary research through interviews, usability testing, diary studies, ethnography, surveys, journey mapping, and prototype evaluations to uncover actionable user insights. * Translating numbers and narratives into compelling stories that resonate with stakeholders. * Guide the customer on the appropriate research strategy that addresses their business objectives. * Design the discussion guide / questionnaire / research framework. * Analyse the information and create insights / synthesize findings. * Create reports in PowerPoint, Google Slides * Design proposals / pitches for client studies. * Be the key point of contact for the client. * Manage the overall project end to end. * Guiding junior researchers across qual and quant projects.
Location:
DGS India - Bengaluru - Manyata N1 Block
Brand:
Merkle
Time Type:
Full time
Contract Type:
Permanent